LinkedIn users in the US can now choose not to see political content in their feed. LinkedIn CEO Ryan Rolansky discussed the new no-politics button earlier this week with The Wall Street Journal, and the feature currently hides content such as political parties and candidates, election outcomes, and ballot initiatives.
The professional social network introduced this no-politics button in the US a couple of months ago, and Rolansky said that LinkedIn users in other markets may soon have access to it. “If they find it effective, if it’s helping them better accomplish what they’re trying to accomplish on LinkedIn, then we’ll roll it out to more,” the LinkedIn exec told The Wall Street Journal.
Even though LinkedIn has a pretty clear professional focus, the social network’s Newsfeed is powered by algorithms and users may more often than not see content that they don’t want to see. While LinkedIn already lets users customize their feed by following pages and recommended sources, this no-politics button gives LinkedIn users in the US a more direct way to control what they see on LinkedIn.
If you’re in the US, you can hide political content on LinkedIn by going to Settings > Site preferences > Feed preferences. From the feed, users can also click the “More” icon on the upper right of a post in their feed, click “I don’t want to see this, and select “I don’t want to see political content.”
LinkedIn may not get as much attention as other social networks these days, but the Microsoft-owned platform is currently focused on attracting more young users at the beginning of their professional career. “We’re seeing a lot of Gen Z join the network right now,” Roslansky told The Wall Street Journal, adding that “We’re seeing the platform evolve much more to cater to them.”
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